Critical Design Implications
How can individuals who are multilingual have different personalities, dependent upon the language they are speaking?
STATEMENT OF RATIONALE My concept is a demonstration of how individuals who are multilingual have different personalities, dependent upon the language they are speaking. My thesis focuses on the exploration of bilingual identity, which I have personal experience with. I was born in Mexico, however, … Continue reading STATEMENT OF RATIONALE & THESIS STATEMENT
MOCK UP #1 For my installation I intend to incorporate large scale expressive typography in an effort investigate distinct visual and personality characteristics of letters for the two languages being compared. I will incorporate vinyl lettering in both English and Spanish and focus on linguistic … Continue reading DESIGN BRIEF & MOCK UP #1
My project will deal with the theme of Latino branding, mainly a focus on modernization versus the following of cultural traditions. The metaphor of a taqueria (taco place) will be used as one of the branding examples. As a designer who has been molded into … Continue reading CONCEPTUAL PREMISE
Can Latino branding be modernized without losing its traditional cultural identity?